Good Web Traffic Verses Bad Web Traffic
Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet.
Wild promises of high volume traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters. The problem is that high volume does not necessarily translate into a high sales rate.
The visitors who come to your website as a result of a desire to find out more on a specific, niche topic, not as a result of exit traffic or membership in a safe list where members simply pitch each other. Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link. The bottom line is that when you get right down to it the best and most dependable sources of targeted traffic come from links that people click.
Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page - i.e. the page that is displayed once the transaction is complete. This is very easy to do if you are using a payment processing service such as PayPal or Stripe.
It is a well known fact that each search engine and each web site has a particular type of user (age, interests etc.), and they all have different triggers leading them to purchase. All of these things are important for you to know so that your advertising dollars will be spent in the most advantageous places.
Google Analystics
To get a better sense of your website traffic it is recommended that you include Google Analystics to your website. Google Analytics is a powerful web analytics service offered by Google that tracks and reports website traffic, providing invaluable insights into user behavior and engagement.
Launched in November 2005, it has become one of the most widely used analytics services on the internet. Google Analytics allows website owners and marketers to understand how visitors find their site, how they navigate through it, and what actions they take while there - whether that's making a purchase, signing up for a newsletter, or simply consuming content. The tool provides a wealth of data, including information on demographics, device usage, acquisition channels, and real-time user activity. By utilizing this data, businesses can make informed decisions to optimize their websites, improve the user experience, and achieve their marketing and sales objectives. Moreover, Google Analytics integrates seamlessly with other Google services, such as AdWords and Search Console, making it a central component in digital marketing strategies.
